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    Week 5- Site Design

    In order to have a successful online business, well any business actually, is to be consistent. There’s a lot of work that goes in with building a business behind the scenes. There’s going to be a lot of sacrifice, especially in the beginning, with time spent on getting the business going. I need to be organized, be a good planner, and be flexible when things change last minute. Doing research on my competitors is key on learning what I like, and learning what is working and not working for my competitor. Even though I’m not dealing with customers yet, I know in the future I will. Having great customer service is key, besides…

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    Week 4- Reflection: Site Builder and Host

    This past week we researched all about site builders and hosting companies. I have purchased my host and domain through SiteGround. I made sure to go through WordPress.org, so it would be free to use, and I could use Google Analytics. We went over the monthly and yearly costs to keep a site up and running. It was a bit overwhelming and made me a little nervous to set up an affiliate program. For some reason, once that happened it all became real. This site was no longer a homework assignment the teacher can read, but anyone read it now. There was a lot I need to do in order to get this…

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    Week 12- Summary of the Ad

    My ad- run a $1 a day ad on my recipe for white rolls. I let the same single ad run the entire time. I knew from the beginning white rolls would be a high, hard to reach recipe. I still wanted to try and see if I could get any reach with keyword research. I kept getting recommendations to use the word, “yeast” for my ad. Funny, because I did that a lot and it had no impressions/clicks when I used that word. One thing I did not expect was the demographic I got for people that did the clicks. One click was in the U.S., and the rest were in India.…

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    Week 3- MKT 250

    One thing I realized when starting a business is you need help! I know just starting out it’s usually a one person job. There are so many little pieces that go into and running a successful business. Before this week, I only knew a little bit about affiliate marketing and nothing about drop shipping. I learned with drop shipping, you have more control. You are customer service. You name the price on the product your selling. You own customer data. It has the potential to grow over time. Affiliate marketing takes the referred customer to another business and you get commission based on a certain percentage they bought. You are dependent on the…

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    Week Two- MKT 250

    I thought I knew enough of keyword search, but I realized last week I just barely knew the basics. I usually used keyword search from Neil Patel’s site. I actually never used Keyword Planner on Google. When I first started watching the videos, I thought one of the most important things to focus on was average monthly searches. Then I heard from a video I believe last week that is not what to focus on, especially right now in class. I’m embarrassed to say, I never took much time to focus on “monthly clicks.” That was a bit of a wake up call. I appreciate all the videos submitted for the lessons, because…

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    Week 10- ROI & Optimization Ad Performance

    This week we created an ad to run on our website. I decided to run a ad on homemade white rolls. I defined my target audience on what they were searching for. I researched keywords on Google Keyword Planner that would give me some insight. I played around with different headlines to go on my ad that featured certain keywords people were using. One thing I did not realize before this ad was, I never thought about using the word, “yeast” in any of my headlines, keywords, or well anywhere in the body of my post. Before I just had the word “yeast” when saying when to add it to the bowl or…

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    Week 9- Relevance and Quality Score

    I learned this week how important Google’s Keyword Planner is. When we had an assignment to figure out how to improve a quality score of 7/10 this week for someone’s ad. My first thought was to check out the keywords that dealt with the ad. I found for example more people used the word, “land” than the word “lot” when trying to buy property for a house. It’s an important thing to realize that no matter what we think the correct words people are Googling, might not actually be what they are using. I also leaned the process of Google Ads was a little overwhelming for myself. My host/domain doesn’t offer any ad…

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    Week 11- Landing Page Optimization and Basic SEO

    This week we learned all about optimizing our websites. (I also need to optimize images on my website, too.) We also learned the basics of SEO. I learned this week there are a variety of things I need to do to optimize my website. The content I write needs to be credible content people are searching for. My site needs to look clean, organize, and easy to navigate. My titles need to be descriptive and easily understood. My content on my site needs to be updated frequently. Metadata and alt tags are important and something to focus on. Links on my site need to work and not go to an “error” page. Lastly,…

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    Week 13- Ranking, Link Building & Google Analytics

    This past week I learned about ranking, link building, and Google Analytics. I also learned how to optimize my website. I took one section from my website, “Bread,” and had a quick audit done on it. I knew I would have some things to work on it, but I was surprised how low of a score it got. “68.” I didn’t realize I had no description tags anywhere on this section of my website. This also means it’s not done anywhere else on my site. Another issue I have is to reduce my page size. My pages should be coming up faster. I also need working links to go with any of my…