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    Week 8 Reflection: Ads

    I found a great website that talks about running ads for food site’s. It’s actually a site I already go to frequently. Neil Patel. He first talks about an effective ad is all about visual storytelling. My images will sell the ad more than any words I use. I know when I am looking for a recipe online, if the pictures don’t look amazing, I usually don’t take them that seriously. Another thing to take seriously are the colors I choose for the site/ad. I also need to decided on my brand’s personality. I have researched all the social media channels, and decided the first one I will tackle is Pinterest since it’s…

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    Week 7- Google Ads and Keywords

    With keyword searching, I started off with some of the first recipes I made. I looked up a few at a time with what I already thought was a good search term. I found some recipes like white bread and peanut butter cookies were too high in the competition field. They have been getting lost in the shuffle. Some of recipes I also have are too simple and not getting searches. One surprise I found was that even though I never baked anything gluten free, keto, low sugar, or sugar free, it constantly came up with the recipes, I currently made. It seems like keyword planner was telling me, “I know you said…

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    Week 6- Legal Structure

    One thing I really appreciated this week, was our discussion boards for this class. Discussing taxes and legal issues for businesses, overwhelms me. Reading what my other classmates wrote, what they found out, asking questions, and having other classmates give their advice back was very helpful. This week I did research on licenses and taxes for the state of Texas. (where I live.) I plan on going the sole proprietorship route for my business. I live in Texas, and business taxes are different than other states. Texas charges small business taxes as franchise taxes. This is different from a corporate income tax. Business taxes are low in Texas. There is no personal income…

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    Week 5- Site Design

    In order to have a successful online business, well any business actually, is to be consistent. There’s a lot of work that goes in with building a business behind the scenes. There’s going to be a lot of sacrifice, especially in the beginning, with time spent on getting the business going. I need to be organized, be a good planner, and be flexible when things change last minute. Doing research on my competitors is key on learning what I like, and learning what is working and not working for my competitor. Even though I’m not dealing with customers yet, I know in the future I will. Having great customer service is key, besides…